Micronet Ltd., a subsidiary of Micronet Enertec Technologies, Inc., introduces its new rugged Android-based mobile computer, addressing MRM local fleets.
Micronet Ltd. will be a co-sponsor of the XRS User Event, August 18-20,
in Minneapolis, MN, where the product will be featured.
Emerson, N.J., August 19, 2013 - Micronet Ltd., a subsidiary of Micronet Enertec Technologies, Inc. (“MICT”), announced today the availability of its new A-307 product that addresses the local fleet segment, the largest Mobile Resource Management (“MRM”) vertical market.
The A-307 is specifically designed for fleet and MRM solutions, offering advanced product features at compelling price points to support sales to local fleets through multiple value added resellers. The local fleet market is considered the largest and fastest growing segment in the MRM industry.
Following the success of its CE500 series in the long-haul segment, with over 100,000 units sold in 18 months, Micronet aims to penetrate the largest MRM segment of local fleets, estimated to grow from 2.9 million subscribers in 2012 to 4.6 million subscribers in 2015, according to market research from C. Driscoll & Associates of November 2012.
The A-307 features an advanced open standards platform, supporting both Android and Windows embedded operating systems, and enables independent application programming and integration with various mission critical automotive system and enterprise-level software solutions.
Micronet also debuts with this product line its new, patent-pending, Guardian System Design (“GSDTM”), which is a unique, seamlessly integrated, software and hardware system, that enables significant operational benefits and cost savings over the lifetime of the product. This system includes cloud-based software as a service features that Micronet will be offering for the first time to its customers on a recurring revenue basis.
Mr. Rafi Katz, head of MRM activity at MICT, commented “we are very pleased with the introduction of our new A-307 that is gaining significant industry traction, adding now the endorsement of market leader XRS. We look forward to addressing with this product the needs of the vast growing local fleet market.”
About Micronet Ltd.
Micronet Ltd. (“Micronet”) is a subsidiary of MICT. Micronet develops, manufactures and markets internationally, rugged, automotive-grade, mobile computers, specifically designed for fleet management and mobile workforce management solutions and services.
About Micronet Enertec Technologies, Inc. (“MICT”)
MICT, formerly known as Lapis Technologies, Inc., is a high technology company that designs, develops, manufactures and sells rugged mobile computing devices and computer based systems for the MRM and Aerospace markets.
MICT operates through two subsidiaries, Enertec Systems 2001 Ltd ("Enertec"), its wholly-owned subsidiary, and Micronet, in which it has a controlling interest. Micronet operates mainly in the growing US commercial MRM market, providing fleet operators and field workforces with computing solutions in challenging work environments. Enertec operates in the Defense and Aerospace markets and designs, develops, manufactures and supplies various customized military computer-based systems for missile defense systems, command and control and others. For more information please visit: www.micronet-enertec.com
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as “expect,” “believe,” “intend,” “plan,” “continue,” “may,” “will,” “anticipate,” and similar expressions are intended to identify forward-looking statements. Actual results may differ materially from those projected in any forward-looking statement. More detailed information about the risk factors affecting the Company's performance is contained under the heading "Risk Factors" in the Company's annual report filed with the SEC on March 29, 2013, which is available on the SEC's web site, www.sec.gov. Readers are cautioned not to place undue reliance on these forward-looking statements, which reflect management's analyses only as of the date hereof. The Company neither intends to, nor assumes any obligation to, update or revise these forward-looking statements in light of developments that differ from those anticipated.
Miri Segal Scharia
Managing Partner Global Accounts & IPOs
Hayden/ MS-IR LLC
Micronet Enertec Technologies, Inc.